Stop Yelping. Start Helping.

Tap is the new ad-free app to tell businesses what you think and how to improve. Tap is all about making things better. For you. For your friends, family, and community. As others UpTap your suggestions, businesses are alerted to pay attention, respond, and make changes. Make better happen. With Tap.

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Tap Feedback Loops Make Things Better

Tap and Comment

A green Tap means keep up the good work. Yellow means improve. Red means a big change is needed. Comments add context.

Get UpTapped

Watch your notifications as others agree with your Tap. Once five people agree, a Mob forms. Mobs have more clout with brands.

Make Better Happen

Mobs help businesses prioritize what to focus on and improve. The more people who UpTap, the more likely a business is to respond.

Most Tapped Brands

Do you work for a brand? Are you interested in offering Tap to your customers?

The Global Tap Movement

The wisdom of the Tap community guides you to the best experiences. Real-time feedback on businesses like restaurants, hotels, and telecom providers helps you make the best decisions on where you should go and what you should buy.


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Powered by Forrester

Tap is made by Forrester, one of the world's most influential research and advisory firms—and a leader in helping brands improve customer experience.

Independent & Ad Free

Tap is a place for you to share your opinions and ideas for how companies can improve. Tap is an environment for businesses to listen and respond. Advertising has no place on the Tap platform.

Stories of Listening to Customers

The #MakeItBetter Blog

Tap Customer Experience Data Makes a Difference at Forrester’s Consumer Marketing 2018 Forum in NYC

Forum attendees gave their own feedback on speakers, the venue, content, food and more — and UpTapped feedback they agreed with. Forrester's event team deployed Tap at April's Consumer Marketing Forum held at New York City's Marriott Marquis. The...

Elon Musk took a complaint from a customer and changed Tesla policy in less than 7 days

How the busy CEO took the time to fix a very specific issue for Tesla Drivers.     When Twitter user and entrepreneur Loic Le Meur (@loic) was en route to a meeting in Palo Alto, he realized the necessity to charge up his Tesla car at a nearby Supercharger station. He...

Burrito Brand Responds To Taps in Real Time

Boloco is a Certified B Corp and serves delicious and innovative burritos, bowls, salads, smoothies and shakes. Watch Co-Founder and CEO John Pepper respond to Taps in near real-time.